Dear friends…just a quick note to let you know how we can help you or anyone you feel comfortable introducing to us.
Our sellers (I’ll call them Jim and Jane) had wanted to downsize their mortgage, cost of living and basically simplify life. In order to do that, they asked us to market their beautiful custom 2 storey home.
Over the years, I have found that every seller has a game plan with different values, timing and other issues that are important to them…so with that in mind, I gave Jim and Jane 3 pricing options.
Initially, they chose a price higher than any of the 3 options…hoping someone would fall in love with their property. Through our marketing efforts we had 8 showings but no offers, so the test price was refined after 5 weeks…still at a higher price with the understanding that timing was of no consequence and they were prepared to wait for a buyer who would really love their home.
We continued our marketing campaign and although we had 27 showings within the next 3 months, the realtors and buyers felt Jim and Jane’s home was not offering enough to warrant the asking price (the buyers were wanting more for their buying dollar...more square footage, more land, more bedrms, view etc. compared to the other properties they were viewing)
All we could attract was a subject to sale offer of a home that was overpriced, and was for sale with a realtor that didn’t have a lot of
experience. There is a big difference in working with an amateur vs. a professional…and this deal didn’t go anywhere.
During our last monthly marketing update, Jim and Jane realized their price was not at the “Offer Generating Price” and asked what was it going to take to make it happen…to make it sell (they were tired of all the cleaning, the appointments and the showings and wanted to move on with their life plans).
The direction they had taken over the last number of months wasn’t working, so I asked them if I could now be the realtor…and they could be the seller. They agreed…so we referred back to the 3 pricing options and chose price option#1. In 9 days we had 7 showings and I negotiated an offer within 1% of the asking price. We put the “sold” sign on and Jim and Jane are celebrating.
Congrats to Jim and Jane on their sale and the next steps in “life simplification”
Your friends in the business,
Larry & Marlene
PS— Who is the next person you know that could use our help? Marlene and I would love to coach them and help them understand today’s Real Estate Market. Your introductions are appreciated and we would enjoy helping those in your sphere of influence with a World Class Real Estate Experience. Give us a call at 604-859-2341